The “HELL IS REAL” sign on I-71 North headed towards Columbus has been standing for twenty years this year. It’s gained near-mythical status in the Midwest for its stark message and its bold lettering. It doesn’t cut corners. It doesn’t offer much hope of redemption in its evangelism. It’s a real attention-grabber.

Listen to Rev. Jason Oden discuss the sign: “Today’s Gospel has a liiiiiittle bit of the ‘hell is real’ vibe to it.”